
The Backlog Blueprint™ is a professional coaching and consulting firm serving general contractors and construction business owners generating approximately $500,000 or more in annual revenue. We help owners:
increase profitability
stabilize production capacity
implement cash-flow efficient processes.


The Backlog Blueprint™ utilizes a structured, multi-phase methodology designed to help construction businesses achieve operational alignment and controlled growth. The first step in this process is the
Field to Office Alignment Plan™, which is dedicated to establishing clear operational visibility and immediately protecting profit margins. During this phase, the framework helps operators measure their true weekly production throughput while actively identifying margin leakage and gaps in cash timing. To further secure profitability, this stage also focuses on installing minimum bidding constraints and locking in rigid markup floors. Once that foundation of financial control is set, the program moves into the
Bid to Backlog Model™, a phase structured entirely around building consistent revenue and maintaining backlog stability. This is achieved by safely increasing weekly production capacity and implementing routine weekly production tracking. Ultimately, by ensuring that a company's bid volume aligns perfectly with its actual capacity , businesses can effectively convert their awarded work into a highly predictable, manageable, and profitable backlog.
The final phase of the framework is Capacity Plus™ (Capacity+™). This stage is all about implementing advanced systems that transform growth from an unrealistic expectation into a perpetual state of being. By expertly managing cash flow, you unlock the additional profit required to confidently bid on and secure better, higher-tier jobs. Reaching this ultimate level of operational and financial synergy is what we call being at Capacity Plus™
Backlog Blueprint™ Co-Founder & Johnston Services Founder
Launched his site work construction company, Johnston Services in 2021 at 17 years old, and has since scaled to over $80 million in revenue by age 21. His operational experience in production management, estimating, scaling, and most importantly, the Psychology of Leadership, informs the core systems he uses inside The Backlog Blueprint™
Raymond "Naveen" Brown
Backlog Blueprint™ Co-Founder & Viral Boutique Founder
A Creative Strategist and High Ticket Coach specializing in paid & organic content growth, business systems, and . He built his coaching company, Viral Boutique, to over $100,000 per month in revenue and has developed brands for himself and others in several online spaces to include a more than 600,000 follower audience on YouTube, 160k on TikTok, as well as advising popular influencers on brand strategy and unconventional marketing psychology, helping them generate upwards of 70 Million Views Per Month.